Tony's Chocolonely
Graphic Design, Concept, Strategy, Implementation
Overview
It was closing in to Valentines so we decided to create a campaign that we later on used for Sweden, Finland and Germany. We did the biggest activation in Stockholm that we also went to during Valentines for parts of the implementation.
I was in charge of the concept of the bar and the campaign. I was in contact with stores, influencers and companies where the bar and the Tony's brand would be a fit. The activation and competition took place in Stockholm at Paradiset (all 5 locations), My Roots, My Vegina, AHouse and at a Sofar music gig event.
