Sas
Campaign Concept, Copy, Editing, Voice Over
Overview
We received a brief from the airline SAS that they wanted to appeal more to the target group of millennials. We instantly thought of the negative environmental impact flying has and how conscious millennials are. Therefore we created a concept based around environmental friendliness with a suggestion for SAS to implement plant based food in all of their lounges.
The result
During this project I was mostly involved in creating a concept for how they could communicate this new change in their lounges that would appeal to the millennial target group. We based it around "stupid" questions that vegans often receives from non-vegans, to make it clever, relatable and humorous - combined with pictures of plant based food that looks delicious.
We also created a packaging concept made of recyclable material, where people could bring plant based food from the lounges to their flight, whoever they would fly with.
Team
Therese Colliander
William Larsson
Josefine Meyer
Joshua Achumba
Carine Bassile De Mazade