Pure Kakaw
Graphic Design, Graphic Profiling, Photography
Overview
I met the founders of Pure Kakaw during my internship at Tony's Chocolonely. It was this amazing couple importing cacao from Nicaragua and Guatemala to provide and market it as an alternative to coffee. Cacao makes you more creative, focused and boosts your mood, but does not have the negative effects of coffee such as high heart-rate, stress and dizzinesss. Their focus was to brand it towards startups and tech-companies because the effects would really be fitting and desired at those companies. I truly believe in this couple and their product and I wanted to create a graphic profile and packaging design that would communicate their amazing brand to these companies. To finish of we planned a photoshoot with the finished result to have as packshots and environmental shots for their social medias and clients.
Our Process
We worked closely together to create the vibe of their brand. I drew a lot of sketches before we decided which colors and design we wanted to go with. I really enjoyed our collaboration.
The result
The result is a modern, colorful design that communicates the cacaos origin in Latin America. It inspires creativity and playfulness.
This is Pure Kakaw www.purekakaw.com